FIAT PROFESSIONAL debuts at EICMA in Milan with the new E-Scudo and E-Ducato.
06-11-2022 13:14 - EVENTS
FIAT PROFESSIONAL debuts at the 79th Edition of the EICMA, the most important event for two-wheel enthusiasts, scheduled at Fiera Milano Rho from 8 to 13 November. Lights point on the New E-Scudo and on the New E-Ducato, both designed specifically for the “two-wheeler” world. The stand is all to be observed and experienced, and tells the public the technical aspects of the vehicles on display, evoking the setting of two worlds: that of bicycles and that of motorcycles. Specifically, the New E-Scudo offers specific contents for the transport of bikes or scooters, making it the perfect ally even in restricted traffic areas. The scenographic set-up of the stand, in fact, the typical historic center of an Italian town, to show the public the winning qualities of the model recreates: agility, manageability, “smart” use of space and a capacity at the top of the category. The vehicle on display offers an E-Bike transport set-up with a small working piano equipped with a vice and boxes for tools and components. The Fiat branded electric bicycles are produced by Compagnia Ducale, an official licensee, whose products stand out for their style, elegance and technology.
The New E-Ducato is presented at EICMA, on the other hand, is characterized by an alltimento for transporting motorcycles, also equipped with a compact support surface and a useful chest of drawers for storing small parts and tools. Furthermore, the vehicle turns into the official vehicle of Vanni Oddera, motorcyclist and freestyle professional, inventor of Mototherapy and Ambassador of Stellantis Autonomy. Inside the New E-Ducato, in fact, the electric motorcycle, the suit and the helmet of the famous champion stand out. Guest of excellence and representative of the "two wheels", Vanni Oddera will be present at EICMA for Meet & Greet with the public, in which he will tell his story and the advantages of having a FIAT PROFESSIONAL vehicle at his side. The intuition of opening up to light commercial vehicles represents an evolution of EICMA's exhibition offer and intercepts the great demand of operators in the sector and the general public. In fact, the demand for vans is always higher, as demonstrated by the teams involved in both sporting competitions on the cross fields and in the paddocks; the network of dealers and safety enthusiasts for their transport in; and, finally, the people involved in the production chain of motorcycles and bicycles. FIAT PROFESSIONAL meets all these needs with ad hoc alltimenti, combining functionality and sustainable mobility thanks to the new 100% electric versions.