Lancia returns to Belgium and Luxembourg with the Lancia Pu+Ra HPE tour.
14-11-2023 10:46 - EVENTS
“Lancia returns to Belgium and Luxembourg with the European tour of Lancia Pu+Ra HPE, the brand's manifest for the next 10 years in terms of design, interior home feeling, sustainability, electrification and effortless technology. Belgium and Luxembourg are countries that mean a lot to our brand, both for the love for “Made in Italy” style and design and for the importance of the B segment in the market. We want to make Belgium one of the main European markets for our brand, making Lancia a desirable, respected and credible brand in the premium segment.”, declared Luca Napolitano, CEO of Lancia.
Belgium and Luxembourg are part of the European countries outside of Italy to which Lancia will return in 2024, on the occasion of the launch of the new Ypsilon. There are two main evaluation criteria for Lancia's return to these countries and to be precise, the first is the importance of Italian design and the second is the potential of the B segment.
Lancia has always been very popular in Belgium and Luxembourg and over the Over time, many of the brand's iconic models have seduced actors, lovers of the world of Italian fashion and elegance and motorsport enthusiasts.
Even today, Lancia is the brand that has won the greatest number of titles in the World Rally Championship, achieving 11 victories, of which 6 consecutive, with the Lancia Stratos, 037 and Delta dominating the world of rallies for over 20 years.
Belgium and Luxembourg are part of the European countries outside of Italy to which Lancia will return in 2024, on the occasion of the launch of the new Ypsilon. There are two main evaluation criteria for Lancia's return to these countries and to be precise, the first is the importance of Italian design and the second is the potential of the B segment.
Lancia has always been very popular in Belgium and Luxembourg and over the Over time, many of the brand's iconic models have seduced actors, lovers of the world of Italian fashion and elegance and motorsport enthusiasts.
Even today, Lancia is the brand that has won the greatest number of titles in the World Rally Championship, achieving 11 victories, of which 6 consecutive, with the Lancia Stratos, 037 and Delta dominating the world of rallies for over 20 years.