To confirm the great bond between the brand and its fans, the second chapter of “Abarth Performance Creators” is inaugurated – on the official pages of Facebook, Instagram and TikTok, the online tool that allows enthusiasts to express their taste for colour can express. Launch of the new Abarth.
Two new and exclusive pastel liveries in full " Urban Race " style, specially designed by the experts of the Abarth Style Center for the title competition, accompany the brand's evolution according to the values of urban style and sustainable performance. Both colors reflect the energy, performance and personality of the brand and its Abarth fans, who can choose between two shades: Acid Yellow and Poison Blue.
The first color is Acid Yellow, inspired by the adrenaline-pumping experience of sporty driving with Abarth and traditionally associated with the creative energy that gives life and illuminates the future. The designers wanted to create a clean and "poisonous" paint job that immediately communicates their irreverent nature while emphasizing the little athlete in the urban environment. The end result is a “flash”, almost an electrified flash, that will certainly not go unnoticed in cities where cars “dressed” in neutral colors are prevalent.
A clear homage to the Scorpio racing cars, just think of the legendary 131 Rally, the Poison Blue livery projects the brand to the mobility of the future, while fully respecting its values and style traits. In fact, it's a new shade of rich blue that brings the sporty driving experience of Abarth to everyday life. Fans of the brand will be fascinated by this color that connects past and future.
Two exclusive colors, intense and with a strong personality: which one will gather more likes in the community?
Currently, The Scorpionship community, which is free to join via the abarth.com/scorpionship website , has over 160,000 members among fans and owners. There are 93 official clubs in 22 countries and four continents worldwide. A passion that knows no bounds, as evidenced by the conquest of the Guinness World Records TM at the end of 2020 on the occasion of Abarth Digital Day, when the people of Abarth gathered on the internet to create the largest digital gathering in the world.
There will soon be other social initiatives to help shape the Abarth of tomorrow.
