Volkswagen expands ID. family in China: Premiere of the ID. UNYX with progressive design and 3D avatar.
21-07-2024 16:07 - MARKET NEWS
With its "In China, for China" strategy, the Volkswagen brand is aligning its offering even more closely to the needs of Chinese customers. The car manufacturer is today presenting the first model of the new Volkswagen sub-brand ID. UNYX: The e-SUV coupe of the same name is characterized by a particularly progressive design, a smart human-machine interface (HMI) with a customizable 3D avatar and a range of more than 600 kilometers. The ID. UNYX 01, which is specifically aimed at the Chinese market , is the latest development stage of intelligently connected vehicles from Volkswagen. The ID. UNYX is technically and visually tailored to the lifestyle of young customers in China's metropolises. The retail concept of the ID. UNYX sub-brand supports this with 40 exclusive stores in 20 cities, where interested parties can experience the vehicle using modern technologies such as virtual and augmented reality.
Four more ID. UNYX models by 2026: The model range of the new Volkswagen sub-brand ID. UNYX is to be expanded to include four more vehicles over the next three years in addition to the E-SUV Coupé that has just been presented. These will include SUVs as well as sedans. The ID. UNYX models are a central component of the Volkswagen master plan for China, which envisages the introduction of a total of 34 new models by 2030 and is intended to strengthen Volkswagen's position as the most successful international brand on the Chinese market.
With the long-standing joint ventures SAIC Volkswagen and FAW-Volkswagen as well as the new Volkswagen Smart E-Mobility Hub, Volkswagen's product range in China, including the ID. UNYX program, will be enriched by 16 new electric ID. models, twelve new Volkswagens with combustion engines and six new models with plug-in hybrid drive.
Tailor-made for China in the new innovation center: The ID. UNYX was created in Volkswagen's new innovation and development center in Hefei, eastern China. This location focuses exclusively on developing the latest generation of intelligent electric vehicles for the local market. The ID. UNYX is also manufactured in Hefei, in one of the Volkswagen Group's most modern electric vehicle plants.
3D avatar: The innovative HMI of the ID. UNYX includes an interactive, AI-based 3D avatar whose appearance can be customized in an app and synchronized with the vehicle HMI. The avatar's voice can be configured based on a human voice and can accompany the driver for conversations.
Long range: The basic version of the ID. UNYX is powered by a 210 kW (286 hp) electric motor on the rear axle. The motor is powered by a 77 kWh battery (net). The drive enables ranges of up to 621 km (CLTC standard, China Light-Duty Test Cycle). There will also be an all-wheel drive version with two electric motors and an output of 250 kW (340 hp).
Avant-garde design: The progressive design of the ID. UNYX is particularly powerful. Lifestyle elements such as the gold-colored VW logo on the front section and the vehicle lettering, which is also gold, are also distinctive - the color of these logos is associated in China with the high quality, reliability and safety of a Volkswagen. Strikingly striking at the front: the light signature of the LED matrix headlights including the LED crossbar and a striking power dome. The silhouette of the ID. UNYX is characterized by a sharply cut character line that rises towards the rear. The rear section in the sporty coupé style is characterized by a 3D structure of the LED taillights plus an illuminated crossbar and illuminated VW logo. The filigree LED elements create a floating light effect that corresponds particularly well with the progressive style of the body design.
With the long-standing joint ventures SAIC Volkswagen and FAW-Volkswagen as well as the new Volkswagen Smart E-Mobility Hub, Volkswagen's product range in China, including the ID. UNYX program, will be enriched by 16 new electric ID. models, twelve new Volkswagens with combustion engines and six new models with plug-in hybrid drive.
Tailor-made for China in the new innovation center: The ID. UNYX was created in Volkswagen's new innovation and development center in Hefei, eastern China. This location focuses exclusively on developing the latest generation of intelligent electric vehicles for the local market. The ID. UNYX is also manufactured in Hefei, in one of the Volkswagen Group's most modern electric vehicle plants.
3D avatar: The innovative HMI of the ID. UNYX includes an interactive, AI-based 3D avatar whose appearance can be customized in an app and synchronized with the vehicle HMI. The avatar's voice can be configured based on a human voice and can accompany the driver for conversations.
Long range: The basic version of the ID. UNYX is powered by a 210 kW (286 hp) electric motor on the rear axle. The motor is powered by a 77 kWh battery (net). The drive enables ranges of up to 621 km (CLTC standard, China Light-Duty Test Cycle). There will also be an all-wheel drive version with two electric motors and an output of 250 kW (340 hp).
Avant-garde design: The progressive design of the ID. UNYX is particularly powerful. Lifestyle elements such as the gold-colored VW logo on the front section and the vehicle lettering, which is also gold, are also distinctive - the color of these logos is associated in China with the high quality, reliability and safety of a Volkswagen. Strikingly striking at the front: the light signature of the LED matrix headlights including the LED crossbar and a striking power dome. The silhouette of the ID. UNYX is characterized by a sharply cut character line that rises towards the rear. The rear section in the sporty coupé style is characterized by a 3D structure of the LED taillights plus an illuminated crossbar and illuminated VW logo. The filigree LED elements create a floating light effect that corresponds particularly well with the progressive style of the body design.
[
] [
]
[
]
[
]
] []
[]
[] 